![]() ![]() “We were attacked by ransomware,” PRCA Director of Rodeo Administration Steve Knowles said. More than a random system outage, the paralyzation was coordinated. ![]() “I was going to call the next morning but I had an email before I could call saying the system was down,” Reeves noted. Reeves had attempted to log in to his member account at to pay entry fees but was getting nowhere. ![]() Matt Reeves, PRCA board member and steer wrestling event rep, knew something was wrong on Wednesday night. ![]() For contestants, there were horses to saddle, drives to make, fees to pay and a slice of nearly $3 million to win during one of rodeo’s busiest weeks for contract personnel, there were rodeos to produce, stock to feed, draws to do, and results to process.īut very quickly, everyone in ProRodeo was hit with the news that the PRCA’s computer systems, including member accounts through, online entries through PROCOM and the PRCA’s Secretary System, were down and unavailable for use due to a virus.Įven email and phone systems, using Voice over Internet Protocol (VoIP), were affected initially and the rodeo world collectively began to scramble to ensure seamless production of scheduled rodeo performances while operating without any communication to rodeo headquarters. Thursday, July 20, 2023, probably started normally enough for most members of the Pro Rodeo Cowboys Association (PRCA). ➡ Rodeo secretaries have resorted to manual methods and social media to manage rodeo operations and ensure events’ success. ➡ The ransomware attackers demanded more than $1 million to unlock the PRCA’s systems. ➡ On July 20, 2023, the PRCA’s PROCOM experienced a ransomware hack resulting in a complete shutdown of its computer systems, including member accounts and online entry systems, leaving contestants and contract personnel unable to access critical data and communication with headquarters. ![]()
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